Conversational AI in upper funnel marketing is a new category!

In B2B most marketers shy upper funnel marketing. Why?

✅ Long sales funnels make the spend justification difficult

✅ Most marketing assets like web-pages are designed for consideration and not awareness

✅ Mid-funnel spend such as SEO is easier to monitor and steer with KPI

Consider Conversational AI for Paid Ads

Let's understand how this works

  1. You create an ad in Meta or LinkedIn

  2. You also create a conversational landing page that is specifically designed for conversations.

  3. This landing page contains your starter assets that encourage visitors to launch an exchange

  4. In the heading hero section, you may explain that this is not a sales pitch to lower visitors concerns of wasting time

  5. You can select three starting statements from a pool that the visitor can send to the AI agent to launch the conversation

  6. When the conversation is launched the agent answers questions, but also guides the conversation and collects information such as what is the persona

  7. The agent will follow the content that is specific for the product and service that you wish to promote

  8. The agent will also provide assets to move further in the funnel by providing URL and E mail links or asking for the visitors email to be forwarded to the CRM system

  9. Everything the visitor clicks is tracked and transferred to the marketing platform's CAPI to optimize the funnel

  10. Each conversation can be viewed to understand how to improve the agent's behavior but moreover to address but visitor are really after