Optimizing Google and Facebook Ads for final conversions is difficult with long sales cycles, leaving high uncertainty about lead quality and the ad spend efficiency.
Optimizing Google and Facebook Ads for final conversions is difficult with long sales cycles, leaving high uncertainty about lead quality and the ad spend efficiency.
Search behavior has massively changed to asking AI everything. This makes static webpages and inbound marketing less effective and more expensive.
With no clear link between ad clicks and leads, you're left relying on page views, video views and scroll depth to decide your budget—without knowing what truly drives results.