Optimizing Google and Facebook Ads for final conversions is difficult with long sales cycles, leaving high uncertainty about lead quality and the ad spend efficiency.
Boost your advertising performance with Conversational Lead Scoring
Leverage Conversational Al to identify which leads are most likely to convert based on landing page visitor communication.
With accurate, real-time conversational lead insights you can boost ad performance, enhance marketing ROAS, and increase your final conversion rates.
Upper funnel lead qualification is not easy.
We try. But..
Your ad platforms are focused on driving quantity, not quality
Long sales cycles break algorithmic targeting of Google and Facebook
Long delays between ad clicks and conversions make it hard for ad platforms to optimize. Smart bidding needs immediate feedback to improve lead generation results.
Upper funnel marketing reports are based on "gut feeling" leads.
With no clear link between leads and conversions, you're left relying on page views, video views and scroll depth to decide your budget—without knowing what truly drives results.
Conversational Lead Scoring Will Boost
Your Upper-Funnel Campaign Performance
Invest in campaigns that drive revenue, not just assumed leads.
With Conversational Lead Scoring, there is no need to guess which visits will eventually convert in order to assess the lead generation power of your campaigns.
Conversational AI will quickly uncover which campaigns drive the most value for your business, not just gut feeling based on landing-page views and scroll rates.
Re-Activate Algorithmic Targeting to drive Conversions
Conversational Lead Scoring enables you to provide ad platforms' algorithms with accurate, real-time data to feed the performance goal with a meaningful conversion event.
This allows Google and Facebook Ads focus on converting customers and avoid spending money on people who are just viewing with little chance to convert.
