With long B2B sales cycles, optimising Meta or Google for final conversions is guesswork.
You see clicks, views and form fills – Sales sees a mixed bag of “kind of interested” people.
With long B2B sales cycles, optimising Meta or Google for final conversions is guesswork.
You see clicks, views and form fills – Sales sees a mixed bag of “kind of interested” people.
Buyers are used to asking ChatGPT questions, not reading walls of copy.
Sending paid traffic to a one-way landing page wastes intent and hides what people actually care about.
Without a clear link between ad clicks and real opportunities, budgets are set on proxy metrics: page views, scroll depth, cheap leads.
You’re guessing what really drives pipeline.